Episode 4: Dan Pink – To Sell Is Human
Dan Pink, best selling author of several books, including Drive and To Sell is Human, joins us to talk about motivating people, whether they work for us or buy from us. You’ll leave the conversation better able to move and persuade people, and you’ll also be more attuned and aware of sales happening around you.
- “The big ideas make the takeaways more likely to be taken away.”
- “Questions, by their nature, elicit an active response.”
- “People are more likely to engage…when they have some measure of autonomy; when they are doing it for their own reasons.”
-Ronald Reagan’s “Are you better off now than you were four years ago?”
-Money can be demotivating.
Peter Bregman is CEO of Bregman Partners, a company that strengthens leadership in people and in organizations through programs (including the Bregman Leadership Intensive), coaching, and as a consultant to CEOs and their leadership teams. Best-selling author of 18 Minutes, his most recent book is Four Seconds. To receive an email when he posts, click here.